With the rise of 3rd party delivery applications, most restaurants adopted many platforms like Uber Eats, DoorDash, or Grubhub as a way to get new customers and offer delivery to their customers. Using multiple delivery applications has proven to be one of the biggest pain points restauranteurs are experiencing today. Due to expensive commissions, restaurants are forced to automate as much as possible so that delivery orders are quicker to make and have fewer errors than normal orders.

Delivery aggregators were created to solve this specific problem - they offer online ordering integrations so that restaurants can consolidate all of their delivery partners into one software.

Why do restaurants need an Online Ordering Aggregator?

With commissions making the margins for online orders slimmer than normal orders, restaurants are left to wonder why they’d employ and pay for yet another tool. However, the truth is that due to the margins being slimmer, restaurants need to pay a lot of attention to their room for error.

Post-covid, online orders have continued to grow, but so has in-person traffic. People want to dine in restaurants since that experience was taken away from them for months, which makes the growth in delivery orders a challenging issue to balance against their growth with in-person volume.

When a customer places an order through an online ordering app like Doordash, or Grubhub, the restaurant has to manually accept the order so that the order isn’t automatically cancelled by the platform (otherwise the driver and customer will think the order is being made). Once the order is accepted, the restaurant’s staff has to manually enter the order into their Point of Sale so that the order prints in the kitchen, and so that it’s recorded in their system of record.

This process is prone to errors - when the operation gets busy, it becomes easier for the staff to make mistakes as they try to power through their volume as quickly as possible. Online orders are likely to either be missed, or entered into the POS with errors. This ends up with a frustrated customer who received the wrong item.

This is the main reason why online ordering aggregators like Cuboh exist.

What do Online Ordering Aggregators do?

Delivery aggregators not only consolidate all orders into one platform, but they also integrate with all major POS systems to prevent errors. Orders then make it to the kitchen without errors, and any delays, which results in happy customers that are now more prone to come back either in-person or through a delivery app.

Cuboh, for example, integrates major 3rd party delivery apps like DoorDash, Uber Eats, Grubhub, Skip the Dishes, Chownow, and many more into leading POS systems like Square, Revel, Micros, Brink, and many more.

Other benefits of Online Ordering Aggregators

Online ordering aggregators also auto-accept delivery orders on behalf of the restaurant. Delivery applications use an algorithm to decide which restaurants will rank higher than others. Order acceptance is a very important factor here because delivery platforms want to send orders to restaurants that are likely to accept orders quickly to prevent cancellations.

Delivery aggregators like Cuboh also offer other features like Menu Management which allow restaurants to manage one menu in one place, as opposed to having to maintain multiple menus on multiple platforms at the same time.

Who can benefit from Online Ordering Aggregators?

Any operation using multiple online ordering applications can benefit from using a delivery aggregator. Grocery stores, liquor stores, ghost kitchens, virtual restaurants, and normal restaurants are using platforms like Cuboh to automate their delivery operation.

Direct Ordering

It is important to pair your delivery operation with a direct ordering strategy. You want to give your customers an option to order directly through your website next time so that you are not paying commissions for every single order. Cuboh offers a direct ordering solution that you can add to your website so that customers that once found you on just delivery apps can now go directly to your website and order from you (commission-free).

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