If you're looking for the best way to increase the profile of your restaurant or ghost kitchen, you could be in need of a white label app. Not many people are familiar with white label apps and the ways in which they could help restaurants and ghost kitchens grow. As far as restaurant innovation goes, this is a great example of a truly game-changing restaurant integration.
What is a White Label App?
These apps are developed independently and can be rebranded to fit the needs of any business that purchases them. They often integrate with the other online solutions that restaurants use to promote their businesses. Since they're purchased ready to launch, restaurant owners don't need to invest as much time or money on their online branding.
A white label app is a generic app that is created by software developers as a sort of blank slate. These kinds of apps are designed solely with the intent of reselling it to a business that would like to rebrand the app as their own. They can be injected with just enough online branding to stand out from the crowd.
Prior to white label apps, businesses were often faced with a huge investment and a long turnaround time when they wanted their own app. However, since white label apps have increased in popularity, businesses can now have their own app with least investment and the shortest waiting time. Investing in this kind of app can be one of the best kinds of restaurant technology that you ever introduce to your company.
For many businesses operating on a tight budget, white label apps are a dream come true as they can allow business owners to expand their restaurant or ghost kitchen to reach new customers in a cost-effective and efficient manner. The way in which your business operates can be dramatically improved with the implementation of your very own white label app.
A white label app may not be suitable for all kinds of restaurants and ghost kitchens and that there are some pros and cons that should be considered before you make any big decisions. However, a dedicated app is an aspect of restaurant innovation where the good most certainly outweighs the bad.
Different Types of White Label Apps for Restaurants and Ghost Kitchens
There are many different options for kitchens and restaurants looking for white label apps. Whether it's for phone-to-table service or strictly food delivery, there's something for all requirements here. We've compiled information on four examples of white label apps to help make your mind up a little easier.
Chownow
Chownow helps businesses with apps for both android and IOS devices. A major plus point of the Chownow model is that it operates on a zero-commission basis. Another highlight is the ability to implement online ordering directly from a brand's Instagram photos. With a single click of a photo, customers will be transported to the app store and be mere moments away from completing their online ordering.
Smooth Commerce
With white-label digital web and mobile ordering, Smooth's platform also features personalized customer engagement and segmentation tools, loyalty built-in, and integrations with the top brands in the foodservice space. Solving more restaurant pain points than most digital platforms, Smooth puts you back in control of your customer experience.
Lunchbox.io
Lunchbox.io provides a monthly restaurant SaaS service that helps kitchens and restaurants create a seamless channel from which customers can order online. The service also provides a phone-to-table service for customers who are dining in and a range of flexible loyalty programs designed to keep your customers coming back for more.
Sociavore
Sociavore aims to be a one-stop solution for everything related to your restaurant or ghost kitchen. This software unites a unique restaurant website, solid online ordering and reservation systems, and even the ability to buy gift cards. Using Sociavore can really bring your brand to the consumer in a way that isn't really possible in such a smooth way.
Advantages of White Label Apps
Here are the benefits that you can reap from a white label app.
Cost Efficiency
These apps are less expensive to launch and maintain than a solution that requires programming the software from scratch. You don't need to purchase your own hosting plan and maintenance usually comes with the service.
Branded to Your Business
Rather than receiving a listing on another website that competes with countless other restaurants, an app of your own makes online ordering easy for those who do repeat business with your restaurant. You're able to brand the app specifically to your business so that people who're searching for your restaurant find you quickly. When they use your app, it's completely focused on your brand.
Development Isn't a Concern Anymore
The white-label app is already developed, so you're able to purchase it without employing a development team. This doesn't just save money on development; it also saves time and allows you to launch your app quickly.
No Competing with Others on the Same Platform
Since customers are using your app, they won't be shown other restaurants in the area that compete with your business. General food delivery apps can draw many customers away from your business if your restaurant doesn't rank well on the platform or isn't yet established there.
Well-Rounded Solutions
While white-label services are limited in custom options, they're well-rounded and suited to the foodservice industry. Every restaurant has common needs when pursuing an online delivery app and going with a white-label service ensures that those needs are met.
Disadvantages of White Label Apps
There are limitations you should consider when looking at white label apps.
Marketing the App
When you create your own app, you're responsible for marketing it. If nobody knows about your restaurant, they won't find your app and order from you. When you launch your own app, you need to create a marketing plan to gain exposure and this may require some extra time and effort.
Limited Customization
While you can insert your own branding into a white-label app, you're limited on the options you can select because it's a generic app that other restaurants may use as well. There may be functions you miss out on because they're not a part of the programming that you purchased.
You Need Your Own Delivery Service
With your own app, you need to potentially hire your own delivery drivers so that customers receive their food. Hiring additional staff costs money so you need to determine if you're going to be able to offset the new expenses with the revenue your app brings in.
Upgrading is More Difficult
You may be limited in how you can scale or upgrade your app when you purchase a white label service. This can be a disadvantage if you need to grow or expand your business.
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